PRODUCT DESIGN LEADER
& SYSTEMS THINKER
Every company eventually reaches a point
where complexity starts winning.
The product grows.
The team grows.
The number of decisions grows.
And suddenly things that used to be easy become expensive.
This is where I do my best work.
I help growing companies turn complexity into systems.
When products, teams, and decisions become difficult to manage, I help identify the root causes and build structures that make execution easier.
Finding opportunity in plain sight
MYFOOD.LV
Exploring how technology could strengthen the connection between local producers and the people looking for them.
CASE STUDY SOON
Entertainment Industry Transformation
Competing Against the Market Leader Evolution Gaming → Pragmatic Play
How lessons learned from an industry leader helped build one of its strongest challengers.
CASE STUDY SOON
The pattern
Over the last two decades, I’ve worked across entertainment, SaaS, construction, marketplaces, and community platforms. Different industries, different products, different challenges. Yet the same pattern kept appearing: complexity grows, clarity disappears, and progress slows. Understanding the system behind the problem has consistently proven more valuable than focusing on the symptom in front of it.
Companies usually bring me when…
- Products are growing faster than the systems supporting them.
- Teams need alignment between business, product, and design.
- Complexity is slowing down execution.
- New opportunities need to be translated into actionable products.
- The visible problem isn’t the real problem